As we discussed in yesterday’s announcement, the days of considering a business’s local presence and digital presence as separate matters are behind us.
With the increased usage of mobile devices and local search moving forward at an accelerated rate, businesses need to understand how to effectively manage and monitor, both their local and digital presence.
Statistics show that mobile search leads to brick-and-mortar traffic in as little as one hour!
- 50 percent of consumers want to make a purchase within one hour of a smartphone search
- 73 percent lose trust in a business or brand with inconsistent location data
- 80 percent of consumers are in a store within five hours of a mobile search
In light of these statistics, having LPM and DPM streamlined and well-maintained is vital and a valuable part of business success.